A Sobering Experiment

July 15th, 2010 / Comments (1)

Inside a Johannesburg condominium in a crowded complex, POWA (People Opposing Women Abuse) conducted an experiment. For two nights running, a man banged on his skins – leading to lots of complaints from neighbors. The next night, he played a pre-recorded tape of a man and woman violently fighting inside the condo. This was the result. Agency: Ogilvy, Johannesburg.

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Comments

Brilliant Idea. Sad Result.

In South Africa sexual and domestic violence is a serious issue, but nobody seems to be doing anything about it.

South Africa has one of the highest rape rates in the world.
A rape is committed every 36 seconds.
A woman is killed by her spouse on average every six days.
More than 100 police officers have been charged with rape this year alone.

I'm glad Ogilvy, Johannesburg decided to shine a little light on this issue.

The Sustainable CD
July 16th, 2010, 8:28am

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