A Sobering Experiment

/ Comments (2)

Inside a Johannesburg condominium in a crowded complex, POWA (People Opposing Women Abuse) conducted an experiment. For two nights running, a man banged on his skins – leading to lots of complaints from neighbors. The next night, he played a pre-recorded tape of a man and woman violently fighting inside the condo. This was the result. Agency: Ogilvy, Johannesburg.



Brilliant Idea. Sad Result.

In South Africa sexual and domestic violence is a serious issue, but nobody seems to be doing anything about it.

South Africa has one of the highest rape rates in the world.
A rape is committed every 36 seconds.
A woman is killed by her spouse on average every six days.
More than 100 police officers have been charged with rape this year alone.

I'm glad Ogilvy, Johannesburg decided to shine a little light on this issue.

there is a HUGE factor wrong with this experiment. you need to do way more trials than that. you can't base something off just two separate trials on two separate days. theres a lot of other variables that could have play a role in both nights.'the same complex a different night', well that could have been a saturday when people were out late and not at home. he could have picked a sunday night for the drums and a friday for the recording. i'd like to see this done right, im interested in the results.

I am not pro women abuse. I just firmly believe that you should redo this experiment somewhere else, perhaps at a different complex. For 5 nights in a row play drums (Monday through Friday). Then give it a rest over the weekend. The next week (Monday through Friday) play the recording of the abuse.

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