DieHard Battery vs. Gary Numan + A Bullet

July 14th, 2010 / Comments (3)

Y&R Chicago and DieHard batteries partnered with Zoo Films’ director James Frost, of OK GO and Radiohead music video fame, to create two new spots. In one, they they created a keyboard made of cars for Gary Numan to perform "Cars." In the second experiment, a DieHard Platinum battery is tested against a .458 caliber guide rifle, its bullet speeding at 2000 feet per second, and the Mojave desert heat.

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Comments

Ha, that was sweet.

Anonymous
July 14th, 2010, 1:44pm

graphic designers. making car batteries sexy since 1835.

nickn
July 14th, 2010, 4:09pm

i can just imagine the gary numan conversation with the die hard client... nice sell.

Brian Wilkens
July 14th, 2010, 8:48pm

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