Old Spice is Live and Lovely
W+K has taken the Old Spice man to new levels, using a social media strategy we've yet to witness. Set against a backdrop of his shower, the towel-clad man is making ongoing videos in response to comments that people are dropping on YouTube and Twitter regarding the campaign (with each script better than the last). Join in the fun and go check this out by clicking on the 'Responses' to the right. Give that team at Wieden a raise and a handful of Cannes Lions.