Old Spice is Live and Lovely

/ Comments (1)

W+K has taken the Old Spice man to new levels, using a social media strategy we've yet to witness. Set against a backdrop of his shower, the towel-clad man is making ongoing videos in response to comments that people are dropping on YouTube and Twitter regarding the campaign (with each script better than the last). Join in the fun and go check this out by clicking on the 'Responses' to the right. Give that team at Wieden a raise and a handful of Cannes Lions.

Comments

Awesome. Best idea ever to follow up on the viral success of their broadcast work.

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Link = <a href="http://url.com">This is your text</a>
  • Image = <img src="http://imageurl.jpg" />
  • Bold = <strong>Your Text</strong>
  • Italic = <em>Your Text</em>
Rocket Fuel