Super Bowl To Reach Record-Breaking 100 Million Views

If you're still pondering that Super Bowl ad buy, let this help sway your decision.

With about 43 percent of households watching, Super Bowl Sunday has become a national holiday. This year, a record-breaking 100 million viewers are expected to tune in to the big game, according to industry research firm IBISWorld, an increase of 1.1 percent from 2009.

One of the factors contributing to the growth in viewership is the current state of the economy, which is causing consumers to turn towards cheap forms of entertainment.

Enjoy the show, cheap bastards.