Taco Bell Gives Founder One Sincere Send-off

You and your partner are shootin' the shit and your account manager walks over with an assignment. It's a delicate one. The original Taco Bell founder, Glen Bell, has died – and as creatives at DraftFCB on the TB account, you're tasked with honoring him. The available brand assets are many, but you quickly clue on one that seems just too perfect to pass up: the hot sauce packets with cute phrases on them. Together, you kick around heartfelt sentiments until the stars align. And you decide this is how you will honor the man who has meant so much to the success of the company.