Case Study: EA's Guerrilla Marketing Campaign for 'Dante's Inferno'

AdFreak has posted an incredible campaign walk-through guided by the man who, over the last year, has led the most complex marketing effort for a video game yet to date – from Wieden + Kennedy for EA's title, Dante's Inferno.

Take this journey with the understanding that the company spent only $200,000 to make the campaign come to life and has yielded 47 million impressions of coverage to date. If you're judging your own worth by the business results that you're delivering for clients (as we all should be), we hope that's got you thinking, "Holy hell, that's amazing."