The whole quirky weird trend was really cool when it started because it kind of defied the traditional direct product messaging standpoint of advertising but some of this stuff now just feels like it is missing the mark. It's funny and really entertaining but what are you left with? I mean how much was spent on something like this when you could have just as easily spent half as much and done something that reached millions more people online than running some pointless broadcast spot? I don't know how much longer clients are going to let agencies get away with stuff like this before they realize that it just isn't effective anymore.
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The whole quirky weird trend was really cool when it started because it kind of defied the traditional direct product messaging standpoint of advertising but some of this stuff now just feels like it is missing the mark. It's funny and really entertaining but what are you left with? I mean how much was spent on something like this when you could have just as easily spent half as much and done something that reached millions more people online than running some pointless broadcast spot? I don't know how much longer clients are going to let agencies get away with stuff like this before they realize that it just isn't effective anymore.
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