The Power of Brilliant Advertising

We don't need to tell you Wieden + Kennedy lit a real rocket with their "I'm on a Horse" spot for Old Spice. Further proof comes by way of People Magazine's most beautiful people list for 2010 – which has just added Isaiah Mustafa (the guy who plays the guy in the ad) as a card carrying member. Isn't this one of CP+B's determinants of a great campaign – that it infiltrates pop culture? Mission accomplished.