Ikea: Facebook Showroom

With a tiny budget, Forsman & Bodenfors have developed a very smart Facebook campaign for Ikea. To the Facebook profile of store manager, Gordon Gustavsson, they uploaded pictures of the Ikea showroom. The first person to tag each picture with their name, won the item – in turn, growing Ikea’s base of Facebook fans and spreading pictures of Ikea goods all across the internet through people’s Facebook profiles. Oh yeah.

Via Creative Criminals