What Can This Teach You About Working In Advertising?

A lot, actually. Far too many people in the ad world have a “do as I say, not as I do” attitude. Your CD may ask you for creative genius on a daily basis, but may never exhibit a shred of that spark in the work that they do, or the way that they treat you. When was the last time your CD put this kind of effort into anything at work?

Your clients could have the most awesome product, but speak about it like they’re reading from the recently deceased column of a newspaper.

Your printing company may have thousands of new and interesting ways to showcase creative ideas, but they can only be bothered to put the effort into an occasional email or phone call.

We’re in a creative business. This guy teaches math.

Why don’t we see more of this on a daily basis in our working environments? So, take a leaf out of this guy’s book. If you’re an account person, find an interesting way to kick off the creative brief. If you’re a CD, present the work in a way that really grabs people. We can make this industry better, but we have to be willing to put in the effort.