Air New Zealand Takes Advice From Seth Godin's Purple Cow

Most of you will know the premise of “Purple Cow” by Seth Godin (and if you don’t, beat yourself up and then buy a copy pronto). Anyway, Air New Zealand have used this idea of being remarkable to great effect, in an industry that is incredibly difficult to market. And they did it by painting the staff’s naked bodies.

But it’s not the ad that stands out. No, it’s the three-and-a-half minute airline safety video that again has the airline staff in their painted birthday suits. As one commenter pointed out, it’s the only safety video he every watched from start to finish. Great.