Fox TV and The Observer

July 31st, 2009 / Comments (3)

To promote its new show Fringe, Fox Television is playing an interesting game with its viewers, likened to Where’s Waldo. A mysterious character from Fringe called The Observer is now appearing in a variety of live events on the channel and is meant to get people watching more of Fox’s programming – trying to spot him creeping around. At the live events, he’s on-camera but goes completely unmentioned by hosts and commentators. Pretty interesting idea.

Via Beyond Madison Avenue

Bookmark/Search this post with:

Comments

interesting? for tube pulling rednecks, maybe.

jamie (not verified)
July 31st, 2009, 10:38pm

I love it. An integrated promotion that plays with the context of the network itself. That’s fun. As to whether it pulls a following, would love to see how it turns out.

Col. Hector Bravado - Denver Six Shooter (not verified)
August 2nd, 2009, 11:19am

wow. that’s actually really cool. they own the network, why not do weird interesting things with the programing? i can see this idea going one of two ways down the road.

Brian W. (not verified)
August 3rd, 2009, 7:44pm

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Link = <a href="http://url.com">This is your text</a>
  • Image = <img src="http://imageurl.jpg" />
  • Bold = <strong>Your Text</strong>
  • Italic = <em>Your Text</em>