NEWS
Holy Shit, If This Isn't A Self-Fulfilling Prophecy!
We’re all for great billboards, and this one certainly has an impact. Auckland ad agency Colenso BBDO created three roadside billboards in the area in an attempt to slow people down in New Zealand’s rainy season. And the campaign won a Bronze Lion at Cannes last week.
But picture this: You’re driving along and the rain starts coming down. You turn on your wipers, whistle a happy tune and then come across a 10ft child bleeding profusely from the eyes, nose and mouth. Do you think “fuck me, I should be careful?” or do you stop paying attention, slam into another drive on the road and cause one huge sodding car wreck? And possibly kill a few of those kids in the process? These, while creative, may suffer from the same problems that Wonderbra ads have in the past.
Via AdFreak
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What is the Denver – NZ link?
NZ is full of these types of billboards – at least every 5 km, or so. The white-trash racer culture is alive in well in Kiwi-country, as people take crap cars and make them look crappier and then race them on the roads – most only being two lane “Highways” with 100km/hr speed limits. It’s really dangerous sometimes to ride at night on these roads. Bogans.
The roads are also filled to the brim with tourists and you could imagine how they may drive. Especially if they’re not used to driving on the left side…
You can’t sue for liability in NZ. I met a guy at a bar – he was completely pissed, that had destroyed around 5 cars that year. It was March. Rolled them over, hit them into fence posts, etc.
A lot of the signs are way lower-rent, though, like this one:
http://www.flickr.com/photos/skazat/3681872561/
Those billboards are also just one plastic canvas and stretched on. It would be very simple to steal it and put your own sign up! :)
Ever notice there’s no, “Search” on this site?
We have search, Alex. You just have to roll to the bottom of the page.
How is this billboard anymore distracting then your car stereo?? If something like this caused you to crash then you shouldn’t have a license.
OK! Strange, found the search. I searched for, “Search” before I made that comment, but the in-page Search didn’t find it. Random.
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