Clogged Straw Guerilla For Ministry Of Health

As we always say, over and over, good guerilla is all about context. Here’s a great example of it. The Ministry Of Health secretly placed clogged straws in fast-food restaurants. The result: people couldn’t suck up their artery-clogging shakes or other crappy fast-food drinks. Great attention getter.

Advertising Agency: Fischer, Lisbon, Portugal
Creative Director: Diogo Mello
Art Director: Fabiano Bomfim
Copywriter: Sandro Porto
Photographer: Claus Stellfeld
Producer: Sonia Saldanha
Released: March 2009

Via I Believe In Advertising