Ray Ban's Cow Birth Viral

/ Comments (3)

Creating something to be passed around virally online is a viable marketing strategy today. But when it’s impossible to detect any brand benefit in the work, it’s very hard to swallow. What’s your impression of this new vid for Ray Ban Sunglasses? Agency: Cutwater, San Francisco.

Comments

pap.

I think this is really cool. Its part of their “never hide” campaign. Me likey a lot. I want to see more!

Never Hide as in cowhide? Maybe? I don’t know – wtf?!!?

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