Pepsi Generation

/ Comments (6)

Here comes TBWA\Chiat\Day’s new work for Pepsi. This idea feels well-tread and tired to us. What do you think of it?

(Via Scary Ideas)

Comments

Hmm, it seems that their brand strategy is to simply rebrand themselves every 10 years, with same message… that they are rebranding themselves.

Reminds me of this one but with less MJ;

http://www.youtube.com/watch?v=sycACgb_YIE

tampax was there.

Oh, I see what you did here! You took your product and placed in a situation taking place in certain periods in history.
Brilliantly tired.

hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hate hated it twenty years ago

reminds me of their logo

its a fucking cola.

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