NEWS
Duh: You Need to Be Using Social Networks for Your Clients
The Institute of Practitioners in Advertising (IPA) has just put out a report that warns, “advertising agencies face growth of just 1.2 per cent a year by 2016 if the industry fails to tackle the changes to the media created by sites such as Facebook, YouTube and Twitter.”
Apparently, and we quote, “Social networks enable consumers to pass on information about products and services, and recommendations from friends are more influential than traditional forms of advertising.” Ah-ha!
Sadly, it seems only one-third of the agency world is hip to the need to implement these tools for clients. The report goes on, “Two-thirds of advertising agencies are not prepared for the industry changes prompted by social networks and new forms of digital media.”
Time to sink or swim, oh agency world. Read more in the Financial Times.
(Thanks, Mindy)
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Comments
This is true, but agencies representing clients with a B2B proposition need to conider this too, even though their target audience may not be regular visitors to Facebook and YouTube. Online business networks are establishing themselves fast. We are already getting rate card queries about business advertising. But the real point is that social networks present many ways to recruit and interact with markets besides just advertising. We carry just four adverts at a time, but have many thousands of businesses using the site to find new customers.
Ian Hendry
CEO, WeCanDo.BIZ
http://www.wecando.biz
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