Save Ink, Save The Planet
Appealing ideas are often simple: how much of a letter can be removed while maintaining readability? After extensive testing with all kinds of shapes, the best results were achieved using small circles. After lots of late hours (and coffee) this resulted in a font that uses up to 20% less ink.
We like this idea. Think of the last 11-page “brief” you received. Then think of the number of times the account team reprinted it after changing two words. It adds up quickly.