Sony Bravia Zoetrope Disappoints

Fallon London has set the bar impossibly high for themselves with their Sony Bravia ‘Colour Like No Other’ spots, including Balls, Paint and Play Doh. Today, they launched their newest spot called Zoetrope, refocusing their efforts away from color and instead on motion. As you’ll see, they smash their heads squarely on the bar they’ve set trying to jump over it with this new piece.

Yes, they’ve built the world’s biggest zoetrope in the process, but what they’ve failed to do is tap into the epic, cinematic experience of past spots. Standing there in the crowd watching this thing spin may have been exciting, but it fails miserably when translated to the small screen. And where’s the epic music track we’ve come to expect? Will anyone pass this around to friends like the last batch of work? There’s no magic here, just a honking pile of wasted cash for Sony. Where have you gone, Juan Cabral?

(Via CR Blog)