Mini: Christmas Boxes

/ Comments (3)

Pretty sweet to see that the guerrilla tone CP+B set for Mini back in the day is still being carried forth, this time in Amsterdam.

Via Ads of the World

Comments

A++++ Love it.

Saw that, Brian. The problem with the Heineken idea is that the walk-in fridge isn’t actually for sale – so there’s really no payoff to the concept. It looks as if people were buying the fridge this year for Xmas? Meh. Whereas with the Mini boxes, the car can actually be purchased. You agree?

Does it work better when the Smart Car’s not parked in view?

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