The Ad Contrarian - You Gotta Love This Dude

April 7th, 2009 / Comments (3)

From a Felix-style rant on strategists. Read the whole piece here. By the way, what the hell is a content strategist? If that’s your title, please, leave the business.

I’m tired of business strategists.
And marketing strategists.
And advertising strategists.
And media strategists.
And web strategists.
And social media strategists.
And editorial strategists.
And content strategists.
And copy strategists.

This industry needs more doers. We have more than enough fucking chatterers.

Via The Ad Contrarian

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Comments

I’m telling you, his e-book is a must read. Very refreshing.

Miles McIlhargie (not verified)
April 7th, 2009, 10:19am

This dude reminds me of Mark Fenske. And THAT dude gave me nightmares.

Jordan (not verified)
April 7th, 2009, 10:30am

I love Bob Hoffman. But doers can’t do unless they know what, when, where, how and why to do their doing. Hence the need for strategists, including content strategists.

David Burn (not verified)
April 7th, 2009, 1:35pm

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