Apple: Bean Counter

October 20th, 2008 / Comments (2)

You know, there are some really smart people working on the Apple account at TBWA Media Arts Labs in Playa del Rey. Instead of designing a spot to rip into Microsoft’s new campaign, they create this gem spotlighting the money Microsoft is spending on its advertising vs. its R&D to fix Vista. Fantastic.

(Via Adfreak)

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Even better: I can’t remember the source, but maybe someone more studious than myself can dig it up BUT there was a focus group conducted recently about the Mac spots. And a majority of people polled thought the PC guy from these spots was the actual Microsoft spokesman.

Now that’s brilliant marketing.

The Artistic Mercenary™ (not verified)
October 20th, 2008, 12:47pm

but I thought Bill Gates did those spots for free and Jerry did it because he loves Vista.. :-)

Randall Erkelens (not verified)
October 20th, 2008, 8:56pm

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