Apple: Bean Counter

October 20th, 2008 / Comments (2)

You know, there are some really smart people working on the Apple account at TBWA Media Arts Labs in Playa del Rey. Instead of designing a spot to rip into Microsoft’s new campaign, they create this gem spotlighting the money Microsoft is spending on its advertising vs. its R&D to fix Vista. Fantastic.

(Via Adfreak)

Bookmark/Search this post with:

Comments

Even better: I can’t remember the source, but maybe someone more studious than myself can dig it up BUT there was a focus group conducted recently about the Mac spots. And a majority of people polled thought the PC guy from these spots was the actual Microsoft spokesman.

Now that’s brilliant marketing.

The Artistic Mercenary™ (not verified)
October 20th, 2008, 11:47am

but I thought Bill Gates did those spots for free and Jerry did it because he loves Vista.. :-)

Randall Erkelens (not verified)
October 20th, 2008, 7:56pm

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Link = <a href="http://url.com">This is your text</a>
  • Image = <img src="http://imageurl.jpg" />
  • Bold = <strong>Your Text</strong>
  • Italic = <em>Your Text</em>