Watering Down Coors
In this piece from The New York Times, Andy England, chief marketing officer at Coors Brewing, is quoted as saying, “When it comes to the new media, everyone, particularly in offline businesses like ours, is still in a very experimental phase. We, along with our agencies, are trying to learn what works best and expand on those ideas.”
At least he admits they’re still experimenting. Because this video called “Perfect Pour” created by Avenue A/Razorfish goes up in a ball of toxic flames, torching the entire science lab and all the experimenters within it. One more example of advertising that insults the intelligence of the viewer.