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We have one simple question we’d like to ask you about the new campaign developed by Cliff-Freeman & Partners for Colorado-based Quizno’s. Is it appetizing? See the rest of the campaign here.
I’ve seen two of these. Attention-grabbing but distasteful. That fiver came out of the wallet of a ditch digger with sarcoptic mange…
I am disappointed in Cliff-Freeman. Basic thought. low-brow solution. The used to be the standard of cutting edge, now it seems like they are phoning it in.
And if this is all it takes now a days to be attention grabbing (and I beg to differ with W on that issue), we are failing our industry.
I vote NO.
Better than the campaign a few years back.. http://www.youtube.com/watch?v=ZuPTZWhz46M
I’ll take the minority stance. For a TV commercial, I think it’s alright. It meets the criteria for stickiness. Simple, unexpected, the imagery makes it concrete and credible, if you’re hungry it can be emotional, and it tells a subset of a story.
I think rather than Me too strategy, why not go with a $6 footlong and maintain a superiority place?
But to say we have $5 subs too, and ours are better tasting, I think this says it memorably.
That’s Cliff Freeman? Damn, I’m surprised. I normally dig what they do – this just sucks.
It’s back to a personality for Quiznos – kind of nice to see them come full circle back to Cliff Freeman. They’ve been all over the board since the Spongemonkeys. For $5 I’d rather eat at a place that has some character and humor rather than soulless Subway.
I laughed. The casting is spot on.
It’s good to see it come back to Cliff. But I’m a little surprised she didn’t put some pepper on that five spot.
Sort of funny but mostly just boring and forgettable.
Just saw it it in HD . Looks awesome !!!!!!
Very boring.. I got more laughs from the O’Reilly vid..
For the record, the other day I was watching a recorded program with my 11 year old son. This commercial kicked off the beginning of a break and I started fast forwarding.
My son said, “Wait! I LOVE this commercial.”
No prodding from me. For even though I think it’s okay, I would still skip it without fail, if I could.
That’s not a knock on the commercial – Just a knock on the method of delivery.
If we don’t know it’s out there, we can’t put it up for the city to see. We’re happy to give full credit or keep things anonymous.
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