Nothing Like Ripping Yourself Off
You know that Levi’s viral we posted a couple days ago (posted again below for reference)? Fun, cute, got YouTube hits. Yeah, yeah. A few other blogs were saying the concept was similar to the Ray Ban viral that floated around a year ago (also below for reference). Yeah, yeah. Concepts overlap.
Well, Lunar BBDO is the first site we’ve read to unearth the truth behind the spots that no one seems to have noticed. They were both created by THE SAME AGENCY, SF’s Cutwater, for separate clients targeting the same demographic. If that ain’t some weak shit, tell us what is.