Thriller viral campaign
The NY Times is reporting today on a viral campaign to promote the 25th Anniversary re-release of Michael Jackson’s best-selling album, Thriller. For obvious reasons, promoting anything related to MJ is a bit of a delicate problem, so SonyBMG cut the celebrity out of the picture entirely and instead focused on a few select viral happenings, which is to say, pseudo-impromptu renditions of the famous Thriller zombie dance in public spaces.
Read the full article here.
Ahh.. advertising-for-the-blogosphere. You figure 20-50 people saw these in real life, while they’ve gotten 700,000+ views online? Pretty good ROI, we’d say.