NEWS
Fly Derrie-Air Airlines
You gotta love working in advertising today when you hear stories like this. Last Friday, readers of The Philadelphia Inquirer and Philadelphia Daily News found ads in their papers for a new airline called Derrie-Air – which purportedly charges passengers by the pound.
Turns out the fake campaign, developed by Philly’s Gyro for the papers’ owner, Philadelphia Media Holdings, was created to test the results of advertising in our print and online products and to stimulate discussion on a timely environmental topic of interest to all citizens. And to create a PR explosion in the meantime, as evidenced by the coverage across the country. That’s some fresh-ass work, Derrie-Air.
Accompanying campaign website here.
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Comments
They will obviously get plenty of press for the idea. Too bad it will overshadow the fact that the ads they created for the campaign were such typical dreck.
That’s the whole point – to look like a typical airline ad. The twist isn’t in the visual execution. It’s in the fact that the airline is charging $2.25 per lb. for passengers. Have to disagree with your assessment, Hack.
Ugh. Hack Boy. Missed the point again.
Maybe I am missing something. Seems a little misleading to me. If the effort is to illustrate how effective running ads in their paper and on their site are in driving traffic to a website, aren’t the numbers going to be skewed by all the traffic resulting from the PR blitz?
Uh, didn’t Neil French do this same thing almost 20 years ago with a fake beer? Was it XO beer? It was to demonstrate the effectiveness of newspaper advertising, I think, in Singapore.
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