NEWS
Coke's Cultural Collaboration
A friend just sent us a link to a pretty cool offering from Coca~Cola as part of their Design The World A Coke project, they created called WE8.
It is described on the website as “an artistic and cultural exchange like no other.” They paired eight of China’s most innovative artists and design shops with eight of the top progressive musicians from the west to create eight collector’s-edition aluminum bottles with accompanying soundtrack. Each bottle expresses a different theme: Happiness, Active Optimism, Human Collaboration, Peace On Earth, Individual Perseverance, Healthy World, Uplifting Moments and Global Harmony.
Pretty much everything about this project kicks ass. The intro delivers some pretty cool insight into the logo design. The site is bold, yet clean in its design. The active mouse-over bottle/artist display, limiting the need for click-through navigation, is engaging. You do have to click to learn about individual artist/musician pairings, but the navigation is really intuitive and the insight you can gain is well worth it. Our only complaint is the availability of the bottles. The promotional events where the public could get these bottles are actually a series of mall concerts for the Simon mall chain.
(Yes, Coca~Cola is a co-sponsor.)
Unfortunately, this leaves us Coloradans high and dry, unless you are planning to roadtrip to Edina, MN. You can, howeve,r buy them at 8 bucks a pop online right here.
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http://www.greenlabelart.com/
Chris—
We know Coke isn’t the first to do the bottle art thing. We think they did do it better though, bringing in the element of the collaboration between musicians and taking an East meets West theme to it. The Coke site is much more user friendly too. you don’t have to dig at all to see the artwork.
For us, the Dew site seems a little too wrapped up in showcasing the site designers' and programmers' skills, not providing easy access to why we went there…to see the bottles.
Thanks for adding the Dew Bottles to the conversation. It definitely should be part of it.
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