VW Print

/ Comments (2)

Fun and effective little print piece from Volkswagen, featuring the Park Distance Control functionality of the VW Golf.

What we really enjoyed about this piece was the matter of fact expressions on the passengers’ faces.

The only complaint is that the type is a bit hard to read on top of that miniature paver stone backdrop, other than that, brilliant.

(via ffffound.com)


This is a nice concept. And the photography is lovely. I wonder if it isn’t an internal mockup of an ad, however: the car badge clearly says “Touran”, not Golf (which is in the copy); I’d love to have a Touran in the U.S., but right now they are just European-market wagon/vans….

I also wanted to add this, from the internets:

Volkswagen Park Distance Control: Touran

Advertising Agency: DDB Germany, Berlin, Germany

Creative Directors: Bert Peulecke, Stefan Schulte
Art Directors: Gen Sadakane, Tim Stübane
Account Executives: Mia Drexl-Schegg, Silke Lagodny
Copywriter: Jan Hendrik Ott
Photographer: David Cuenca
Chief Creative Officer: Amir Kassaei

There’s another one, with an actual Golf, here.

And another with the ‘Golf Variant’ here.

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