NEWS
Heineken's Going to Be Pissed
There’s some brazen spec TV (it’s gotta be, right?) floating around that’s going to have Heineken issuing some cease and desist orders really soon if they haven’t already. Aside from how the client will likely react, what do you think spots like these do for a brand? Do they hurt or help in the short and long term?
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While I would assume that ads as shitty as these would harm Heineken, they seem so off brand and unintelligent that I can’t possibly believe that Heineken had anything to do with them.
If anything they harm the shops who make them.
It’s a perfect example of the internet-generation creative.
STEP 1:
Create with no sense of responsibility. Shock + the word fuck = brilliance. (It doesn’t even equal good by the way. It just shows your ignorance and immaturity.)
STEP 2:
Post it on the web because you can.
STEP 3:
Sit around with the other idiots who helped you create it and tell yourselves how cutting edge and progressive you are.
Here’s an idea, stand next to the TV while you show these spots at your family reunion and see how proud of yourself you are then.
calm down people…
Potentially brand-damaging work by a few undersexed former frat boys.
Should have been for Heineken Dark.
They should be more worried about being sued by Lennon’s estate than Heineken.
Will it hurt the brand? Probably not. It would really hurt a wholesome brand like Bud but most people that drink Heineken would see it and dismiss it as a European campaign for the beer. And I don’t really know how brazen this is. I could see this running for a dark microbrew in Amsterdam. If it was even darker with a sense of humor.
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