Bud Light: Dude Spots

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How does DDB, Chicago continue to come up with these iconic campaigns for Bud Light? The world would be a happier place if all advertising were this good.


Sadly for Bud Light, people have been saying “dude” for quite some time now. Seems like they’re a few decades too late—DUDE!

Although, I do appreciate their desperation in trying to find a worthy beer-moving successor to Wassup!—but, dude? DUDE!

What was that wannabe catch phrase they tried to spring on an unsuspecting public before “Dude”? I can’t even remember what it was. DUDE!

Where are those real men of genius when you need ‘em?

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