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How does DDB, Chicago continue to come up with these iconic campaigns for Bud Light? The world would be a happier place if all advertising were this good.
Sadly for Bud Light, people have been saying “dude” for quite some time now. Seems like they’re a few decades too late—DUDE!
Although, I do appreciate their desperation in trying to find a worthy beer-moving successor to Wassup!—but, dude? DUDE!
What was that wannabe catch phrase they tried to spring on an unsuspecting public before “Dude”? I can’t even remember what it was. DUDE!
Where are those real men of genius when you need ‘em?
If we don’t know it’s out there, we can’t put it up for the city to see. We’re happy to give full credit or keep things anonymous.
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