Havaianas Welcome Mat

/ Comments (0)

Limited-edition welcome mats were produced and distributed as a unique way for people to store their Havaianas. When leaving for the day, people simply slid their feet in and stepped out of the mat. When returning home, the flip-flops were popped back in. Because Havaianas are impervious to bad weather, the mat can be kept either inside or outside. Keeping the mat inside further solidifies Havaianas connection to nature by essentially “welcoming” people to the outdoors when they leave for the day. Agency: BBDO, NY.

(Via The Ad Mad.)


Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Link = <a href="http://url.com">This is your text</a>
  • Image = <img src="http://imageurl.jpg" />
  • Bold = <strong>Your Text</strong>
  • Italic = <em>Your Text</em>
Rocket Fuel