Prevent It: Campaign

/ Comments (2)

These spots have been floating around for some time, but our friend Joe Mease from HIM Creative reminded us how great they are. They’re from a campaign running in Canada to prevent workplace accidents. The creator of the YouTube post claims the five spots are put together in order of most painful to least painful. You agree?


The first one definitely got under my skin the most, as I felt like her character had the best build up, and the double-whammy of slipping on a tiled floor, and then getting a face full of boiling oil… man, that is rough.

The good news is, the head chef position is still available for anyone interested.

very powerful. I think the third and fourth were most effective, having the maimed person actually talking about it right after it happened. The last one seemed too disconnected from the incident to be as effective.

Great concept. Bold. Well executed. Well produced. Watch and learn Denver.

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