Volkswagen Golf 6: New Tests

December 18th, 2008 / Comments (1)

The old test dummy car spot done in an interesting new way. Agency: Agence V.

(Via Adverbox)

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Comments

It was refreshing to see the little stick approach they took with this spot. By playing things subtle and allowing the viewer to connect the dots, they allow us to be drawn deeper in and think more about the spot.

We should all remember this, regardless of how much the client might object that you didn’t show the car being crashed with the glass test dummies, or the car running for hours on a drop of gas. Leave the big stick in the corner next time.

pleased (not verified)
December 18th, 2008, 12:41pm

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