Axe: Women's Run

December 17th, 2008 / Comments (2)

Axe showed up at a running event for women only, had a guy in an Axe t-shirt spray himself with Axe body spray, then take off running just before the gun went off with the ladies chasing him. Guerrilla marketing at its finest.

(Via Guerrilla Communication)

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Comments

cheap. smart. perfection.

michael m (not verified)
December 17th, 2008, 4:34pm

clever shit.

randall (not verified)
December 19th, 2008, 4:13pm

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