Store Perpetually Reopens

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Most stores change their window displays regularly. GrandOpening, located in Manhattan’s Lower East Side, completely reinvents its entire operation every three months. This winter, the 350-square-foot space housed an exhibit for a proposed eco-community a two-hour drive west of New York. Currently, GrandOpening is a ping-pong parlour, tapping into that sport’s growing popularity. The site’s lone table rents for USD 18 per hour. A webcam lets neighbourhood residents see if it’s free. The barebones room can also host private parties and tournaments.

Here’s how they define themselves:
GrandOpening is a store.
GrandOpening isn’t afraid to change its face.
GrandOpening will have many “Grand Openings”.
GrandOpening will engage and entertain the community.
GrandOpening could be yours for a month, or two, or three.
GrandOpening might be different the next time you come by.

Read more at Springwise.

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