Lexus Pop-Up Book Spot

October 24th, 2007 / Comments (2)

This is one of those spots that probably looked surprisingly average on paper, but was made memorable through its execution. Agency: Team One.

Comments

I saw on Digg that some folks are claiming this is done on green screen but it sure doesn’t look that way to me (the “pages” move the way large pieces of cardboard or lumber do). Any behind the scenes info?

Stannous Flouride (not verified)
October 27th, 2007, 1:09am

Hey Stannous. Motionographer is a great resource for perplexing commercial production questions anytime you have them. Check out this link for more info on this specific spot: http://motionographer.com/2007/10/23/lexus-pop-up.

The Denver Egotist (not verified)
October 27th, 2007, 10:58am

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