Lovemarks: The Future Beyond Brands

/ Comments (1)

Lovemarks is an amazingly interesting site to visit and explore created by Saatchi & Saatchi. The concept is outlined briefly below, but the site truly defies explanation and can only be appreciated through experience. Spend some time there today to get a glimpse inside some big thinking from some big creative minds.

Brands have run out of juice. More and more people in the world have grown to expect great performance from products, services and experiences. And most often, we get it. Cars start the first time, fries are always crisp, dishes shine.

A few years ago, Saatchi & Saatchi looked closely at the question: What makes some brands inspirational, while others struggle?

And we came up with the answer: “Lovemarks: the future beyond brands.”

Comments

I never had much use for the Kevin Roberts theory of lovemarks. For a concept that bills itself as revolutionary, it’s really little more than slick packaging of commonly held beliefs and basic advertising strategy. To be honest, I’m surprised that the Egotist doesn’t see that – you guys normally have a good nose for bullshit.

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