New Nike TV from CP+B

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This spot is fun to watch (except for the end that gets really cheesy with a visual shift and musical track that pales in comparison to the stunning piece in the beginning).

Is this what you were expecting when Nike announced they were moving their running-shoe account to CP+B from Wieden + Kennedy last April? With all the non-traditional media Crispin Porter + Bogusky has come up with over the years, we were hoping for something bigger than a minute-long TV spot. Seems a bit anti-climactic. Print is also being introduced with the launch, but where is this campaign going from here? We hope there’s more in store.

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“I ran the streets of Detroit at night. Then I discovered true motivation with the Nike+system. It’s excellent.”

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