New Nike TV from CP+B

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This spot is fun to watch (except for the end that gets really cheesy with a visual shift and musical track that pales in comparison to the stunning piece in the beginning).

Is this what you were expecting when Nike announced they were moving their running-shoe account to CP+B from Wieden + Kennedy last April? With all the non-traditional media Crispin Porter + Bogusky has come up with over the years, we were hoping for something bigger than a minute-long TV spot. Seems a bit anti-climactic. Print is also being introduced with the launch, but where is this campaign going from here? We hope there’s more in store.


“I ran the streets of Detroit at night. Then I discovered true motivation with the Nike+system. It’s excellent.”

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