Paranormal State Outdoor

You might have heard about this outdoor experiment already since it’s been out for a week. There’s a billboard on the side of a building in NY for a show on A&E called Paranormal State. Above the board are black speakers that project hypersonic sound beams down on the sidewalk at a specific spot. The sound can’t be heard in your ears, it bounces off your bones and you hear a female voice inside your head when you walk across the spot – saying “What’s that? Who’s there? It’s not your imagination.”

Creepy. Cool. We heard Pepsi and Coke are also working on putting this technology into select vending machines. “You’re thirsty for a beverage that is partially to blame for the obesity epidemic in America.”

(Via Gawker.)