Sidewalk Sale

Funny story here from Adrants about an agency peddling its ideas street-side. Agency Lindsay, Stone & Briggs out of Madison took its gig out onto the street for a popular sidewalk sale called Maxwell Street Days. With older ad concepts hanging from racks like so many fusty furs, CD Bill Winchester and copywriter Lee Schmidt drummed up ads on-the-spot for paying customers seeking a quick creative fix. Streetside clients included a fifth-grade teacher-cum-golf-aficionado, the College Barber Shop and an at-home health nurse.