AcipHex Or AssAffects, You Decide

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With all the billions of naming options on earth and the billions of dollars spent to get exactly the right moniker, how did AcipHex get approved? Maybe the name for this new heartburn medicine was so top secret that everyone involved was banned from uttering it aloud. It was written down in presentations and passed around the table for nods of approval from upper management.

It looks okay on paper, right? Looks like the name of a drug. Looks kind of cute with the capital “A” and capital “H” halfway through it. Kind of high-tech. Oh, why don’t we run some TV commercials to get the name out there – where, for the very first time ever, the name is said aloud by the announcer over and over again. And it sounds exactly like AssAffects. If it was diarrhetic, we’d get it.

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