New Campaign for Denver Museum of Nature & Science Targets the Youngest of Audiences

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Discovery Zone is just for kids. And so are the new TV commercials. Running on stations like PBS, Disney, and Nickelodeon, the new spots for the Denver Museum of Nature & Science target a younger demographic — toddlers and preschoolers.

Griffin Archer, Minneapolis partnered with Motion504 to create the series of upbeat and colorful :15 ads — each one celebrating a different area of the hands-on exhibit.

The June 7 opening of the Discovery Zone is the latest feature to roll out of the museum's $70 million new wing, which includes five stories and 126,000-square-foot of exhibit space, classrooms, labs and artifact storage. Summer fun — and plenty of germs — await.

Comments

Like the spots. The only issue I see is that most of the demographic CAN'T READ YET. Problematic for a campaign with no VO ... no?

Geez, good catch. Although, mommy's sitting there with them, right?

yeah .... sure .... Mom's always right there. Never off banging the pool boy or anything.

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