Boulder's Room 214 and Rapt Media Create the World's First Interactive Video Scribe
This video was produced for inContact, a cloud-based contact center solution provider, to promote their new Workforce-Intelligent Contact Center. Using Rapt Media's innovative interactive video platform, Room 214 designed a choose-your-own-adventure style video. Not only does the interactivity keep the viewer engaged, but the user-driven storyline ensures that the content being presented is relevant to that individual.
In addition, the video integrates with inContact's marketing automation system. Watching the video, users are tracked as leads and the information gleaned from the questions in the video are captured and used to segment and score the lead.
This is an innovative project, created by two Boulder-based companies, that acts as a great example of where online video marketing is headed.