CP+B and Hotels.com Introduce Us to Captain Obvious, Obviously
This week, CP+B launched ‘The Obvious Choice’ campaign for Hotels.com, which introduces the new character Captain Obvious — their first work for the brand. Captain Obvious walks through a hotel offering obvious observations before proclaiming that Hotels.com is the best dot com to book hotels and that Hotels.com is on the internet.
Future spots will focus on additional obvious brand differentiators. The campaign, which Hotels is calling the biggest creative launch in their 23-year history, will also include #CaptainObvious social media activations, email marketing, radio spots, cinema and online banners and video.