New Editorial: A 3-Step Process for Naming a Project/Product >>

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Naming a project is always an awful experience.

An earworm that won’t stop tapping your skull from the inside. A tenacious pop jingle with teeth and a paycheck.

As a freelance designer (and the guy who came up with the name The Egotist), Ben Pieratt does a fair amount of this for clients. Generally, his process has been a garble of notes and trips to thesaurus.com, but lately he's noticed a fairly simple pattern emerging, a 3-step framework for cutting through the fog.

Check out his 3-step process.

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