CP+B Shows There's More to Domino's Pizza Makers Than Pizza Making
Domino's “Labor of Love” TV spot and microsite feature Domino's employees with special "handcrafted" skills/hobbies on the side. Through the work, they want to convey that Domino's pan pizza is handmade, hand stretched and hand pressed by people who put as much care into the pizzas they make for customers, as the things they craft and create by hand elsewhere in their lives.
The TV spot highlights three employees with different hobbies — glassblowing, painting and graffiti/mural work. The website features the artwork and more in depth profiles of these three as well as a few more employees with handcrafted skills.