Denver's Boa Chases the Korean Market in New Print and Video Campaign

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The in-house creative team at Boa Technology recently teamed up with Image Brew and Chip Kalback. Focused on Boa’s outdoor brands in South Korea, the crew shot three distinct videos as well as photography for a print campaign in just three days in San Diego. Luckily, the weather cooperated this year and they had just about perfect weather in January. These ads will run in Korean magazines that are similar to Outside Magazine here in the US, and the videos will run on each brands website as well as at trade events. Good stuff, you guys.

Production Company: Image Brew
Director/DP: Ben Jones
Editing & Animation: Evan Nix
Photography: Chip Kalback
Art Direction: Claire Sprague (Boa)
Account Management: Mike De La Rosa (Boa)


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