The Crowdsourced Grey Poupon Emmy Concession Speech
After returning in 2013 from a 15-year mass market advertising hiatus, Grey Poupon’s TV spot “The Chase” was nominated for an Emmy. And although it didn’t win, they wanted to do the tasteful thing and share the honor of being nominated with the brand's fans.
So last week, Grey Poupon posted on Facebook and Twitter asking fans to contribute a line or two to what would become the first crowd-sourced Emmy speech. And last night after the Emmy broadcast, the brand posted this official video message. Agency: CP+B.