Denver's Legwork Helps BC4U Bust Birth Control Myths
BC4U is a Denver-based organization that provides free and confidential birth control for anyone ages 12-24. In addition to providing medical care for free, BC4U's focus has been to reach out to the youth it serves in a way that is not judgement or critical — the organization simply stresses teens' need to protect themselves before having sex.
BC4U worked with Legwork Studio to create a cartoonish, playful video about birth control myths. The video exemplifies how the brand is using humor to talk about a sensitive topic with the demographic that most needs information about it. Dig it up, down and all the way around.